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Study on Updating the Structure of the Retail Trade and its Centers
Frankfurt/Main, 2010

Zanderstraße/Speicherstraße, © Stadtplanungsamt Stadt Frankfurt am Main

Changes in the retail world in Frankfurt since the 2003 Concept for Retail Trade and its Centers (passed by the City Council in 2008) necessitated an update of the structure of the retail trade and its centers. This was drawn up by Gesellschaft für Markt- und Absatzforschung (GMA) in Cologne  Köln in close collaboration with the “Retail Trade Working Party” (Arbeitskreis Einzelhandel) comprising the Chamber of Trade and Commerce (IHK) in Frankfurt/Main, Unternehmerverband Hessischer Einzelhandel Mitte-Süd e.V., Regionalbereich Frankfurt, Wirtschaftsförderung Frankfurt GmbH, and the City Planning Department.

In accordance with the location criteria in the concept for centers the system consisting of a hierarchy of shopping center units from A to D centers and de-central agglomerations was retained (inner-city main center = A center, six borough centers = B centers, 22 district centers = C centers, 26 local shopping centers = D centers, 7 de-central agglomerations, a special location).

The Study on Updating the Retail Trade and its Centers outlines in full the trend in retail throughout the entire city and moreover includes detailed descriptions of the situation along with recommendations for how to proceed with all the other shopping centers and de-central agglomerations in accordance with the location specifics. Nevertheless, central shopping districts could not be defined for all districts of Frankfurt because the level of retail is too low or the structure of the locations does not produce a continuous, integrated place.

The current situation and development prospects with regard to the retail trade in the City of Frankfurt was outlined by means of location evaluations of each shopping area (see file on evaluation matrix).


A map (see specimen map of the “central downtown shopping area”) and a description of the central shopping area reveal the center’s spatial context. Furthermore, for each central supply area, the location evaluation also reveals development areas and prospects, the opportunities in each case for securing and expanding retail trade and local supplies, as well as recommended priorities. The possibilities described for rectifying deficiencies with regard to structure and location and eliminating design deficiencies highlight the action that needs to be taken in the future to improve the shopping areas.

The study forms the basis of the advanced concept for the retail trade and its centers in the City of Frankfurt/Main. The main exposés, findings, and recommendations for action presented in the study were included in an updated draft resolution, which the City Council passed in June 2012 (see Resolution).

 


A map (see example provided: map of the “inner-city” central shopping area) and a description of the central shopping area reveal the center’s spatial context. For each central supply area the location evaluation also reveals development areas and prospects, the opportunities in each case for ensuring and expanding retail trade and local supplies, as well as recommended priorities. The possibilities described for rectifying deficiencies with regard to structure and location and eliminating design deficiencies highlight the action that needs to be taken in the future to improve the shopping areas.

The aim of the update is to gain an overview of the current retail trade situation. Using it as a basis, the prospects for the development of retail trade in the City of Frankfurt, which is closely coordinated with the stipulations in the regional retail trade concept, are revealed.

This study forms the basis of an advanced concept for the retail trade and its centers in the City of Frankfurt. The main exposés, findings and recommendations for action presented in the study were included in an updated draft resolution. The resolution of the City Council of June 2012 now provides a revised concept for the retail trade and its centers.