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Advertising in Frankfurt

Be it an international corporation, a local service provider, or a not-for-profit entity, there are numerous reasons for, and indeed ways of advertising. Alongside advertising in print and digital products, the spectrum extends from advertising signs on places of business, advertising campaigns in advertising media, to posters on public district billboards. We would like to take this opportunity to give you a short overview of the opportunities available in Frankfurt/Main and to introduce you to the respective focal point responsible.

Advertising campaigns in the public domain
Companies regularly express an interest in using advertising campaigns to make themselves or a particular product better known. In a pan-European concession process, the City of Frankfurt assigned the rights to erect and market professional advertising media on land it owns in the city to the company Deutsche Städte Medien GmbH. The latter is entitled to erect and market mega-lights, city light columns, illuminated billboards, large surface areas, advertising pillars, advertising clocks, company signs, as well as A1-size frames on electrical switching and distribution cabinets.
Interested in more details? If so, please contact Deutsche Städte Medien GmbH directly.

Advertising at commercial facilities
We are all familiar with this form of advertising:  a company’s sign on its building or at the entrance. This is what is known as advertising at the commercial facility, which is intended to draw attention to the company, the service provider, or the restaurant in question, for example.
As a rule, this type of advertising sign needs building permission. In this context please contact the City of Frankfurt building authorities directly.

Posters on District Billboards

Associations and political institutions can advertise an event temporarily. A special permit is required to use this type of billboarding. You will find information on the Frankfurt City Road Construction and Development Dept. website, where the relevant application form is available as a download here.

Activities by business neighbors & customer stoppers
Would you like to make passers-by aware of what your company has to offer? Here too, the staff members at the Frankfurt City Road Construction and Development Dept. will be happy to assist you.

Promotional activities in public areas
Should you be interested in an advertising event in public areas of the City of Frankfurt/Main, there are selected paces available. You will find further information at City of Frankfurt Public Order Dept.’s service center.. Should you have more detailed questions, the staff at the City of Frankfurt Public Order Dept.’s service center will be pleased to be of assistance.

Flyers
The distribution of flyers in shops and cafés does not require official approval, you just need the respective manager’s permission. The distribution of commercial flyers in the public domain by service providers or for special offers is not permitted in Frankfurt; violations will be punished by fines.

Special offer for non-profit organization

In the context of negotiating the franchise during the tendering process, the City of Frankfurt has ensured that as of January 1, 2018, special concessions apply for non-profit associations in Frankfurt. Your focal point in this context is the City’s Advertising Rights Desk (“Stabstelle Werberechte”); you will find further information about the opportunities available and the conditions here.

What is not allowed?
Communal life in a city thrives on a balance of interests. This likewise applies to the opportunities afforded by advertising. For this reason, the following are not allowed: the mobile distribution of flyers, the commercial distributing of product samples, mobile fundraising, advertising towers, company signs on masts (lampposts), beach flags and posters on barriers. Infringements of this ban will incur relevant fines by the City of Frankfurt.

If you have any further questions do not hesitate to get in touch with the relevant focal points at the public agencies mentioned above.